Trade Show Management Course
This course equips participants with comprehensive skills to effectively plan, execute, and evaluate trade shows, turning events into measurable sales opportunities through strategic goal-setting, booth design, lead management, and follow-up processes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Trade Show Management Course teaches you how to choose suitable events, establish clear goals, and prepare practical budgets using market estimates. You will learn about promoting before the show, designing booths, engaging visitors, and capturing leads that lead to sales. Additionally, you will gain expertise in following up after the show, reporting, and managing leads to ensure each event is trackable, repeatable, and valuable.
Elevify advantages
Develop skills
- Trade show strategy: set clear SMART goals and match shows with your ideal customer profile.
- Booth design: plan layouts, visitor movement, and experiences that quickly draw in buyers.
- Lead capture: use efficient badge scanning integrated with CRM for qualifying leads.
- Pre-show promotion: create simple multi-channel campaigns to fill your meeting schedule.
- Post-show follow-up: monitor key performance indicators and manage lead nurturing to generate sales opportunities.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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