Territorial Marketing Training
Gain expertise in territorial marketing to draw tourists and investors. Master audience segmentation, value propositions, channel strategies, KPI tracking, and stakeholder coordination for data-driven campaigns that boost visitation, investment, jobs, and lasting regional growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training teaches building attractive place offers for visitors and investors, audience segmentation and profiling, and value propositions emphasizing assets, incentives, and experiences. It covers channel selection, campaign and FAM visit planning, stakeholder coordination, risk management, and KPI monitoring using dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs to create clear tourism and investor metrics quickly.
- Conduct competitive region analysis to benchmark counties and identify growth opportunities.
- Profile audiences by segmenting tourists and investors using data-driven personas.
- Develop territory value propositions with targeted messages for visitors and investors.
- Plan actionable campaigns by mapping channels, budgets, and stakeholder roles.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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