Promotional Campaigns Course
This course teaches how to master promotional campaigns targeting urban youth brands. You will learn audience research, brand positioning, creative big ideas, channel strategies, hero content creation, and optimization techniques to deliver powerful marketing results even with limited budgets. It provides practical steps for a successful 6-week launch.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a straightforward guide to planning and executing effective beverage promotions on a small budget. Master defining precise brand positioning, creating data-supported customer profiles, selecting optimal channels, and crafting compelling creative concepts. Build practical expertise in A/B testing, key performance indicators, attribution methods, hero content creation, and ongoing adjustments for a streamlined 6-week rollout.
Elevify advantages
Develop skills
- Build data-driven profiles of urban youth for precise targeting.
- Develop clear, unique brand messages that stand out.
- Create and test striking slogans and campaign ideas quickly.
- Plan cost-effective media mixes and on-ground activities.
- Monitor KPIs, run A/B tests, and adjust campaigns affordably.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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