Professional Marketing Communication Training
Gain expertise in professional marketing communication tailored for skincare brands targeting US buyers aged 25-40. The course covers building evidence-based claims from science, researching audience needs and behaviors, developing strategies for channels like email and social media, planning effective campaigns, and using tests to measure and improve results for better returns and trust.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches practical skills for crafting clear, evidence-based skincare messages that connect with US consumers aged 25-40. You will learn skincare science basics, audience segmentation by behavior, tactics for specific channels, campaign planning steps, and ways to measure performance, helping you create reliable communication that boosts product choices and builds lasting customer loyalty.
Elevify advantages
Develop skills
- Decode skincare research to make simple, reliable claims from data.
- Segment buyers aged 25-40 by needs, motivations, and buying obstacles.
- Create campaigns suited for channels like email, social, and websites.
- Develop clear brand messages with positioning, benefits, and evidence.
- Test and refine messaging using A/B methods and key performance metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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