Nudging in Marketing Course
Master nudging techniques in marketing to promote healthier grocery selections and boost sales conversions. Gain knowledge in behavioral economics, digital choice design, and A/B testing methods to create ethical, effective nudges suited to shopper behaviors in Indonesia and similar markets. This course equips you with tools to influence decisions responsibly while building customer trust through proven strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Explore designing ethical nudges to steer shoppers to healthier grocery options in Indonesia. The course addresses behavioral biases, digital choice setups, and hands-on tactics for search, product pages, cart, and checkout stages. Master conducting A/B tests, measuring results with key metrics, and deploying impactful nudges that honor user trust and regional limits.
Elevify advantages
Develop skills
- Design behavioral nudges: Build practical, high-impact nudges for e-commerce.
- Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
- Optimize digital choice architecture: Craft visuals, labels, and bundles that convert.
- Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
- Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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