Marketing Plan Phases Course
Gain mastery over all stages of marketing planning, from market research and customer personas to positioning, channel strategies, pricing, KPIs, and execution guides. This equips modern marketing teams and agencies to create data-backed campaigns that boost revenue effectively. The course provides practical templates and tools for immediate use in real-world scenarios.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course offers a straightforward, step-by-step approach to market research, defining target segments and personas, creating strong positioning and value propositions, and establishing achievable business and funnel goals. You will learn to pick the best channels, plan experiments, set up useful dashboards, and transform insights into targeted actions with ready-made templates, tools, and playbooks for instant application.
Elevify advantages
Develop skills
- Build data-driven marketing goals and KPI dashboards to drive SaaS growth.
- Develop clear positioning, value propositions, and messaging for small marketing agencies.
- Create effective customer personas and buyer journeys to direct campaigns.
- Select and rank growth channels with ICE/RICE methods and agency playbooks.
- Convert plans into action using clear roadmaps, tests, and KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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