Marketing Plan Fundamentals Course
This course teaches core marketing planning skills by developing a full strategy for an eco-friendly reusable bottle brand. It includes market analysis, customer research, 4Ps framework, KPIs, and actionable plans adaptable to various products for sustainable growth and trackable results. Ideal for beginners aiming to launch or scale green products confidently.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to create a targeted, data-backed plan for boosting sales of eco-friendly reusable bottles. Cover market trends, regulations, objectives, KPIs, and positioning. Conduct customer research, segmentation, and competitor analysis. Develop a practical 6-12 month roadmap including budgets, timelines, templates, and tracking methods to test, refine, and expand outcomes effectively.
Elevify advantages
Develop skills
- Develop data-informed marketing plans for sustainable reusable bottles.
- Define buyer personas and map customer journeys for eco-product launches.
- Design 4Ps strategies and pricing for brands reducing plastic waste.
- Build 6-12 month plans with budgets, timelines, and campaign outlines.
- Establish SMART KPIs and basic dashboards for monitoring sales and ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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