Marketing Performance & Control Course
This course teaches marketing performance tracking and control. Learners master ROI, ROAS, and CPA calculations. They build effective dashboards, set benchmarks, optimize budgets, and create executive reports. These skills turn channel data into revenue-growing decisions with confidence. Practical tools help communicate results, plan tests, and improve quarterly outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in key performance metrics like ROI, ROAS, CPA, and break-even analysis. Build datasets, benchmark channels, design dashboards, and produce executive reports. Learn to allocate budgets wisely, communicate results, plan tests, and boost performance each quarter in this practical course.
Elevify advantages
Develop skills
- Build ROI dashboards from raw channel data for executive views.
- Calculate CPA, ROAS, and ROI to assess channel profitability.
- Design budget shifts using guardrails and test frameworks.
- Use benchmarks and funnel data to compare channels and set targets.
- Communicate performance with concise CEO reports and action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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