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Marketing Performance & Control Course

Marketing Performance & Control Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain skills in key performance metrics like ROI, ROAS, CPA, and break-even analysis. Build datasets, benchmark channels, design dashboards, and produce executive reports. Learn to allocate budgets wisely, communicate results, plan tests, and boost performance each quarter in this practical course.

Elevify advantages

Develop skills

  • Build ROI dashboards from raw channel data for executive views.
  • Calculate CPA, ROAS, and ROI to assess channel profitability.
  • Design budget shifts using guardrails and test frameworks.
  • Use benchmarks and funnel data to compare channels and set targets.
  • Communicate performance with concise CEO reports and action plans.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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