Marketing & Market Research Course
Gain mastery over the complete marketing process, from market research and customer segmentation to competitive analysis and action planning. Develop data-backed strategies, refine positioning, and transform stagnant sales into tangible growth across various markets. This course equips you with practical tools to analyze competitors, profile consumers, and create effective 90-day plans using real-world data from reports, social media, and retail sources.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This focused course teaches how to define market scope, analyze competitors, profile consumers, and identify sales stagnation causes for eco-friendly cleaning products in Latin America. You will learn to leverage real data from reports, social platforms, and retail sites to develop evidence-based strategies, create clear positioning, and build a 90-day action plan featuring KPIs, experiments, and deliverables ready for stakeholders.
Elevify advantages
Develop skills
- Market research execution: conduct quick, data-driven studies for new markets.
- Competitor insight mapping: analyze pricing, channels, and brand messaging.
- Customer segmentation design: create precise personas and buying behavior profiles.
- Growth diagnosis skills: identify root causes of sales stagnation using lean data.
- Go-to-market planning: develop 90-day action plans with KPIs and test-and-learn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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