from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Market Mix Modelling Online Course provides a practical and quick way to build, check, and improve MMM for US consumer electronics. You will learn to change business aims into things you can measure, set important KPIs, gather and tidy data, pick strong model setups, do cause checks, and use findings to give simple budget advice, test different situations, and keep improving performance.
Elevify advantages
Develop skills
- Define MMM business goals: change marketing questions into clear model KPIs.
- Build clean MMM datasets: match sales, media, pricing, and outside factors quickly.
- Design strong MMM models: manage adstock, saturation, and effects between channels.
- Validate MMM impact: do holdouts, cause checks, and ROI-based tests.
- Optimize media budgets: test what-if situations and shift spending for better ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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