ICP Training
This ICP Training course teaches how to create ideal customer profiles, map buyer personas, tier accounts, and integrate with sales efforts. Participants gain skills to launch targeted campaigns that improve win rates, pipeline speed, and return on investment using hands-on templates, exercises, and practical examples from real scenarios.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical guide to build, tier, and apply your Ideal Customer Profile for targeting top accounts in all campaigns. Cover ICP basics, firmographics, buying signals, personas, and buying groups, then practice via workshops, role-plays, and ready templates. End with strategies for governance, metrics tracking, and CRM integration to ensure ongoing adoption and refinement.
Elevify advantages
Develop skills
- Build effective ICPs by defining firmographics, triggers, and negative fits quickly.
- Map buying centers to identify key personas, pains, and decision-makers.
- Tier ICP accounts with rules for routing, SLAs, and GTM priorities.
- Implement ICP in CRM through fields, automation, and regular reporting.
- Develop persona-specific outreach with custom pitches and scripts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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