Head of Marketing Course
Master the Head of Marketing role through practical training in brand building, performance marketing, SEO, CRM systems, and analytics. Develop data-driven strategies to lead teams confidently and achieve measurable growth in modern marketing for e-commerce brands like US home decor businesses.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Head of Marketing Course provides a practical guide to lead growth for a US home decor e-commerce brand. You will learn to analyze market data, define positioning and customer segments, create effective brand, influencer, PR, SEO, content, social, email, and loyalty strategies, and link them to clear metrics, budgets, and a ready-to-use 90-day roadmap.
Elevify advantages
Develop skills
- Strategic positioning: craft sharp value propositions and personas for home decor brands.
- Performance media leadership: scale paid search and social while protecting customer acquisition costs.
- Organic growth playbook: apply fast SEO, content, and social tactics for e-commerce.
- CRM and retention mastery: design high-impact lifecycle, loyalty, and email flows.
- CMO-level analytics: build KPI dashboards, budgets, and 90-day execution plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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