from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Global Marketing Course provides a straightforward plan to introduce eco-friendly cleaning products into new countries. You will learn to identify and choose target markets, adjust products, prices, and packaging, set up local customer groups and positioning, select ways to enter markets and partners, create strategies for multiple sales channels and retail, handle risks and regulations, and monitor key performance indicators for successful, data-based growth.
Elevify advantages
Develop skills
- Global market selection: quickly assess countries based on risk, demand, and suitability.
- Local positioning: develop market-specific customer groups, profiles, and value propositions.
- Product and pricing adaptation: customize formulas, packaging, and profit margins for each market.
- Channel and entry strategy: plan effective retail, online sales, and partnership arrangements.
- Risk and KPI management: monitor initial results and manage legal, supply, and currency risks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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