Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Discover how to create profitable loyalty programs with tiers and rewards, personalize recommendations based on buying history, chart the full 0-180 day customer path with key interactions, conduct A/B tests on campaigns, and monitor vital metrics like repeat purchases, customer lifetime value, and churn rates to drive sustained business growth and profitability.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert initial beauty product buyers into loyal repeat customers using targeted personalization, attractive loyalty perks, and incentives beyond discounts. You will learn to outline the customer journey from day 0 to 180, manage email, SMS, and website campaigns, create effective loyalty programs, measure retention metrics, and implement a 90-day strategy to increase repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programs with tiers, rewards, and rules to increase repeat purchases.
- Personalize customer offers using purchase history to suggest products and samples.
- Map out retention journeys covering 0-180 days to encourage ongoing buys.
- Analyze retention data including cohorts, lifetime value, churn, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing for immediate improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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