from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to cut down on customers leaving and increase their long-term value using simple methods that don't need much data. You will learn main metrics for subscriptions, easy group analysis, and how to set goals, then plan simple tests, A/B comparisons, and business plans that bosses will agree to. Create clever customer groups, four-week communication strategies, and specific ways to keep customers for streaming services that you can start using right away.
Elevify advantages
Develop skills
- Retention analytics: track customer loss, groups, and lifetime value using Excel or Google Sheets.
- A/B testing for marketers: plan, carry out, and understand tests without needing a data team.
- High-impact segmentation: target customers at risk based on their actions, value, and communication channels.
- 4-week contact plans: create email, push notification, and in-app message sequences that quickly reduce customer loss.
- Streaming retention tactics: use win-back strategies, pricing adjustments, and loyalty programs that you can start immediately.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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