from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches practical ways to use data for better marketing campaigns quickly. You will learn to set clear business goals, prepare and check customer data, create and test predictive models, and use scores for smarter targeting, testing, and budget choices. You will work with real data, watch performance, and build repeatable workflows that focus on returns.
Elevify advantages
Develop skills
- Design campaign objectives: change marketing aims into clear predictive goals.
- Prepare customer data: clean, add to, and create RFM and behaviour features quickly.
- Select predictive models: choose, adjust, and test models for marketing improvement.
- Optimize targeting and budget: group, rank, and spend by scores.
- Experiment and monitor: do A/B tests and follow changes, returns, and gains.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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