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Predictive Analytics for Marketing Course

Predictive Analytics for Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches practical ways to use data for better marketing campaigns quickly. You will learn to set clear business goals, prepare and check customer data, create and test predictive models, and use scores for smarter targeting, testing, and budget choices. You will work with real data, watch performance, and build repeatable workflows that focus on returns.

Elevify advantages

Develop skills

  • Design campaign objectives: change marketing aims into clear predictive goals.
  • Prepare customer data: clean, add to, and create RFM and behaviour features quickly.
  • Select predictive models: choose, adjust, and test models for marketing improvement.
  • Optimize targeting and budget: group, rank, and spend by scores.
  • Experiment and monitor: do A/B tests and follow changes, returns, and gains.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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