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Predictive Analytics for Marketing Course

Predictive Analytics for Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches practical ways to use data for better marketing campaigns quickly. You will learn to set clear business goals, prepare and check customer data, create and test predictive models, and use scores for smarter targeting, testing, and budget choices. You will work with real data, watch performance, and build repeatable workflows that focus on returns.

Elevify advantages

Develop skills

  • Design campaign objectives: change marketing aims into clear predictive goals.
  • Prepare customer data: clean, add to, and create RFM and behaviour features quickly.
  • Select predictive models: choose, adjust, and test models for marketing improvement.
  • Optimize targeting and budget: group, rank, and spend by scores.
  • Experiment and monitor: do A/B tests and follow changes, returns, and gains.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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