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Brand Positioning Course

Brand Positioning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Brand Positioning Course teaches you how to define a clear single-minded benefit, pick the right emotional or functional approach, and support it with convincing reasons to believe. You will create clear target personas, write focused positioning statements, and choose the best frame of reference, using simple research methods to study competitors and develop a practical, aligned strategy you can use right away.

Elevify advantages

Develop skills

  • Competitor insight mapping: turn quick online research into clear positioning actions.
  • Positioning statement writing: create sharp 3–5 line internal brand stories.
  • Customer persona design: build and check simple, JTBD-based target profiles.
  • Single-minded benefit crafting: define one strong emotional or functional promise.
  • RTB development: turn features into short, convincing proof points for messaging.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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