from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Brand Positioning Course teaches you how to define a clear single-minded benefit, pick the right emotional or functional approach, and support it with convincing reasons to believe. You will create clear target personas, write focused positioning statements, and choose the best frame of reference, using simple research methods to study competitors and develop a practical, aligned strategy you can use right away.
Elevify advantages
Develop skills
- Competitor insight mapping: turn quick online research into clear positioning actions.
- Positioning statement writing: create sharp 3–5 line internal brand stories.
- Customer persona design: build and check simple, JTBD-based target profiles.
- Single-minded benefit crafting: define one strong emotional or functional promise.
- RTB development: turn features into short, convincing proof points for messaging.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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