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Market Positioning Course

Market Positioning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Market Positioning Course teaches you how to look at the ready-to-drink iced coffee market in the US, find good areas to focus on, and make clear pictures of the buyers. You will learn to create strong reasons why people should buy your product, position it well, and match decisions on product, price, place, and promotion. Also, you will check risks, follow how it is doing, and change things fast for better product starts.

Elevify advantages

Develop skills

  • Target segment design: quickly define RTD iced coffee buyer personas.
  • Market scan: run fast competitive and trend audits for RTD iced coffee.
  • Positioning craft: build sharp value props and credible RTD product claims.
  • Marketing mix setup: align product, price, place, and promotion to positioning.
  • Performance tracking: monitor KPIs and iterate RTD positioning with data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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