Small Business Marketing Plan Course
This course equips small business owners with essential marketing skills to develop and execute an effective plan for a local coffee shop, focusing on market analysis, customer targeting, promotions, and budget management within a $1,500 monthly limit over a 3-month period.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-based plan for a local coffee shop in the community. You will learn to study demand in the area, look at nearby competitors, identify clear groups of customers, and develop strong ways to stand out. Use easy tools to plan promotions, follow returns on investment, handle a monthly budget of $1,500, and carry out a targeted 3-month action plan with templates ready to use and simple ways to report.
Elevify advantages
Develop skills
- Local channel guides: quickly set up email, SMS, Google, and social media.
- Local market study: chart out demand, competitors, and community information.
- Customer positioning: create clear value offers and personas for the coffee shop.
- Campaign running: plan, time, and manage repeating local promotions on your own.
- Budget and measures: arrange $1.5K spending and follow ROI with basic key indicators.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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