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Integrated Marketing Communication Plan Course

Integrated Marketing Communication Plan Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches you to identify specific target groups for wellness apps, create clear customer profiles, and outline paths from first awareness to long-term loyalty. You will learn to establish SMART goals, develop solid positioning and messages, select and combine effective channels, schedule a 6-month plan, manage budgets, monitor key performance indicators, and improve results using practical templates ready for use.

Elevify advantages

Develop skills

  • Audience segmentation: create data-based customer profiles and paths for wellness apps.
  • Channel strategy: plan combinations of paid, owned, and social channels that bring quick results.
  • IMC planning: develop a 6-month schedule across channels with defined key performance indicators.
  • Budget and analytics: distribute funds, follow key performance indicators, and enhance performance.
  • Positioning and messaging: develop value statements and test effective messages.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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