Integrated Marketing Communication Plan Course
This course equips you with the skills to develop a comprehensive Integrated Marketing Communication (IMC) plan tailored for wellness apps, covering audience targeting, strategy formulation, channel selection, budgeting, and performance optimization.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to identify specific target groups for wellness apps, create clear customer profiles, and outline paths from first awareness to long-term loyalty. You will learn to establish SMART goals, develop solid positioning and messages, select and combine effective channels, schedule a 6-month plan, manage budgets, monitor key performance indicators, and improve results using practical templates ready for use.
Elevify advantages
Develop skills
- Audience segmentation: create data-based customer profiles and paths for wellness apps.
- Channel strategy: plan combinations of paid, owned, and social channels that bring quick results.
- IMC planning: develop a 6-month schedule across channels with defined key performance indicators.
- Budget and analytics: distribute funds, follow key performance indicators, and enhance performance.
- Positioning and messaging: develop value statements and test effective messages.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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