from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Pharmaceutical Marketing Course gives a practical look at promoting prescription drugs in the U.S., following rules, and launching them, with extra attention on treatments for type 2 diabetes. You will learn FDA guidelines, fair balance, limits on off-label use, getting access through payers, pricing, real-world evidence, health economics, and key performance indicators across digital, field, and hospital channels. This helps you plan effective, ethical, data-driven campaigns that can handle checks from inside and outside.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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