from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The ICP Strategy Course provides a straightforward, hands-on method to identify, confirm, and implement valuable customer profiles quickly. You will learn to create detailed personas, group accounts using company details, assess potential, and assign buying roles to each sales stage. Then, use these insights to develop targeted messages, channels, and campaigns that increase conversion rates, reduce sales times, and enhance lead quality through proven choices.
Elevify advantages
Develop skills
- ICP profiling: quickly create evidence-based main and supporting ICPs.
- Buyer personas: outline roles, challenges, key measures, and hurdles that close deals.
- Segmentation: set company-based groups and focus on accounts that convert well.
- ICP-led campaigns: develop value offers, channels, and tactics that boost conversions.
- Funnel impact: connect ICP focus to customer acquisition costs, win rates, and sales cycle gains.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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