Competitive Landscape Analysis Course
This course equips you with essential skills to analyze the competitive landscape, enabling informed strategic decisions for business growth through competitor mapping, market positioning, pricing strategies, go-to-market planning, and executive reporting.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course on Competitive Landscape Analysis teaches you how to set market boundaries, chart out competitors, and gather standard details on their features, prices, and ways to reach customers. You will learn to group customers, check how competitors position themselves, follow market changes, and create strong pricing plans. You will also build simple reports, short updates for leaders, and useful plans for entering markets that you can use right away to make better choices for growing your business.
Elevify advantages
Develop skills
- Competitor mapping: Quickly spot direct, indirect, and other rivals.
- Market positioning: Rate competitors and find openings to improve your own offer.
- Pricing strategy: Compare rivals and create profitable price levels that can be tested.
- Go-to-market planning: Choose key customer groups, sales paths, and ways to attract buyers quickly.
- Executive reporting: Change research into short reports and slide summaries ready for top managers.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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