Consumer Behavior Course
This course explores consumer behavior in selecting wellness and mental health apps, covering drivers, influences, usability, and barriers, while teaching research, segmentation, positioning, messaging, and decision mapping for effective user acquisition and retention strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour Course teaches how people pick wellness and mental health apps, from what drives them and the value they see to how friends influence them, ease of use, and obstacles like cost and privacy worries. You will learn quick ways to research, small group targeting, sharp positioning, message creation, and mapping the decision path to make better strategies that improve getting users, starting them off, and keeping them engaged over time.
Elevify advantages
Develop skills
- Decode consumer drivers: identify true triggers for adopting wellness apps.
- Rapid insight research: dig into reviews, reports, and forums for behaviour patterns.
- Micro-segmentation mastery: quickly define high-value personas for 25–35 urban professionals.
- Journey mapping skills: create effective nudges across the freemium user path.
- Conversion-focused messaging: develop and test messages that build trust and increase sign-ups.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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