from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Brand Building Course provides a straightforward, hands-on approach to establishing brand identity, personality, and voice, then developing it into a practical guide for teams. You will learn to study competitors, develop positioning, create messaging structures, and ensure uniform communication across channels. It concludes with basic testing techniques, essential metrics, and reporting tools to enable quick brand rollout and ongoing refinement.
Elevify advantages
Develop skills
- Strategic positioning: develop precise brand statements that attract customers swiftly.
- Brand identity systems: establish values, personality, and straightforward guidelines for use.
- Messaging frameworks: construct pitches, slogans, and content that promotes effectively.
- Brand playbooks: formulate voice, tone, and channel instructions for team adherence.
- Brand testing: conduct simple A/B tests and monitor indicators such as NPS and customer retention.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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