Banking Marketing Course
Gain mastery in marketing banking products like credit cards and personal loans. Build customer trust, target young professionals in cities, develop compelling and compliant messages, select optimal channels such as digital and influencers, and refine campaigns using data-driven KPIs, testing, and optimization to boost customer acquisition and return on investment effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches effective promotion of banking cards and loans using strong value propositions, trust-building strategies, and clear pricing to ease customer worries about risks. You will learn to reach young urban adults aged 25-35, create tailored campaigns for various channels, use social proof, and measure success through key performance indicators, testing, and reports to make every effort more efficient, rule-compliant, and focused on conversions.
Elevify advantages
Develop skills
- Develop trust-building techniques proven for banking to quickly lower customer risk perceptions.
- Master positioning credit cards with targeted offers for urban professionals aged 25-35.
- Create clear, compliant value propositions and copy for cards and personal loans.
- Plan and refine strategies for digital, in-app, and influencer marketing channels.
- Implement performance tracking with KPIs, creative testing, and funnel optimization.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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