Social Media Optimization Course
This course equips you with practical skills to optimize social media profiles for better search visibility and measurable performance, focusing on eco-friendly skincare branding.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Optimization Course teaches you how to make Instagram, TikTok, LinkedIn, and Facebook profiles into strong, search-friendly tools. You will learn keyword research for eco-friendly skincare, write short bios, pick steady handles, and create a single brand system. Set up tracking with UTM parameters, GA4, and dashboards, then use a clear workflow, testing plan, and checklist for quick, measurable results.
Elevify advantages
Develop skills
- Social profile SEO: optimize Instagram, TikTok, LinkedIn, and Facebook quickly.
- Keyword targeting: map high-intent terms to bios, handles, and ALT text.
- Link tracking mastery: build UTM-based link-in-bio and profile link setups.
- Analytics for SMO: configure GA4, dashboards, and conversion-focused KPIs.
- Optimization workflow: run A/B tests, audits, and governance for brand-safe SMO.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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