SEO SEA training
Gain mastery in SEO and SEA through this hands-on training course. Develop skills in keyword strategy, technical SEO, Google Ads setup, A/B testing, and KPI monitoring to reduce paid advertising costs, increase organic traffic, and elevate return on ad spend in competitive digital marketing efforts. Ideal for building sustainable search performance over time.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This SEO SEA Training teaches how to create targeted keyword strategies, set up effective Google Ads campaigns, and build search taxonomies that drive conversions. You will learn to optimise landing pages, write compelling ad copy, enhance technical SEO, and plan content for the initial three months. Additionally, master key performance indicators, reporting schedules, testing processes, and intelligent budget adjustments from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: align organic and paid efforts to rapidly scale qualified traffic.
- Keyword taxonomy design: create top, middle, and product-level clusters that drive conversions.
- On-page SEO execution: optimise content, user experience, and internal links for fast results.
- Google Ads architecture: organise campaigns, ads, and budgets to achieve high return on ad spend.
- Analytics and testing: monitor KPIs, conduct A/B tests on pages, and reallocate budgets as SEO improves.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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