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Search Marketing Course

Search Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a hands-on, step-by-step guide to planning, launching, and optimizing effective search marketing campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget management, bidding techniques, and compelling ad creation. Additionally, gain expertise in performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: Create KPI dashboards and respond quickly to metrics like ROAS, CPA, and AOV.
  • Keyword strategy: Conduct research, segment, and optimize search terms to attract high-intent visitors.
  • Smart bidding and budgets: Distribute spending effectively and select bidding strategies to achieve target CPA and ROAS.
  • Google Ads structure: Build scalable campaigns, ad groups, and remarketing lists for long-term growth.
  • High-impact ad copy: Develop responsive search ads and extensions that match buyer psychology and intent.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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