Search Marketing Course
Gain expertise in search marketing tailored for eco-friendly brands in Spain. The course covers essential keyword strategies, Google Ads configuration, bidding methods, tracking tools, and optimization techniques to drive higher conversions, improve ROAS, and increase revenue. Designed specifically for digital marketing professionals seeking tangible, measurable outcomes in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning, launching, and optimizing effective search marketing campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget management, bidding techniques, and compelling ad creation. Additionally, gain expertise in performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: Create KPI dashboards and respond quickly to metrics like ROAS, CPA, and AOV.
- Keyword strategy: Conduct research, segment, and optimize search terms to attract high-intent visitors.
- Smart bidding and budgets: Distribute spending effectively and select bidding strategies to achieve target CPA and ROAS.
- Google Ads structure: Build scalable campaigns, ad groups, and remarketing lists for long-term growth.
- High-impact ad copy: Develop responsive search ads and extensions that match buyer psychology and intent.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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