Search Marketing Course
Gain expertise in search marketing tailored for eco-friendly brands in Spain. The course covers essential keyword strategies, Google Ads configuration, bidding methods, tracking tools, and optimization techniques to drive higher conversions, improve ROAS, and increase revenue. Designed specifically for digital marketing professionals seeking tangible, measurable outcomes in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning, launching, and optimizing effective search marketing campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget management, bidding techniques, and compelling ad creation. Additionally, gain expertise in performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: Create KPI dashboards and respond quickly to metrics like ROAS, CPA, and AOV.
- Keyword strategy: Conduct research, segment, and optimize search terms to attract high-intent visitors.
- Smart bidding and budgets: Distribute spending effectively and select bidding strategies to achieve target CPA and ROAS.
- Google Ads structure: Build scalable campaigns, ad groups, and remarketing lists for long-term growth.
- High-impact ad copy: Develop responsive search ads and extensions that match buyer psychology and intent.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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