Real-Time Bidding (RTB) Course
Master Real-time Bidding for digital marketing success. Learn RTB strategy, audience segmentation, bidding, testing, and reporting to cut CPA, boost ROAS, and scale profitable campaigns for performance-driven e-commerce brands like sports apparel.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Real-time Bidding (RTB) Course provides a practical, step-by-step framework to plan, launch, and optimize RTB campaigns for better performance. Learn to segment and activate first- and third-party data, set smart bids and price controls, structure campaigns by funnel stage, and design A/B tests. Master reporting, KPI analysis, and stakeholder updates tailored to a sports apparel e-commerce scenario.
Elevify advantages
Develop skills
- RTB KPI mastery: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience segmentation: create high-value RTB cohorts and smart bid multipliers.
- Bid strategy design: set, adjust, and optimize RTB bids for profitable scaling.
- Testing and optimization: run DSP A/B tests and iterate weekly for lower CPA.
- Reporting for leaders: transform RTB data into clear insights and action-ready decks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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