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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Real-time Bidding (RTB) Course provides a practical, step-by-step framework to plan, launch, and optimize RTB campaigns for better performance. Learn to segment and activate first- and third-party data, set smart bids and price controls, structure campaigns by funnel stage, and design A/B tests. Master reporting, KPI analysis, and stakeholder updates tailored to a sports apparel e-commerce scenario.

Elevify advantages

Develop skills

  • RTB KPI mastery: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
  • Audience segmentation: create high-value RTB cohorts and smart bid multipliers.
  • Bid strategy design: set, adjust, and optimize RTB bids for profitable scaling.
  • Testing and optimization: run DSP A/B tests and iterate weekly for lower CPA.
  • Reporting for leaders: transform RTB data into clear insights and action-ready decks.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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