Paid Media Course
This course equips you with hands-on skills to master paid media on Google and Meta, from planning and launching campaigns to optimizing for maximum ROI through data-driven decisions and creative strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. You will learn to assess markets, identify audiences, set up budgets wisely, select KPIs, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, create compelling creatives, conduct proper A/B tests, and present results clearly to quickly expand profitable, data-led campaigns.
Elevify advantages
Develop skills
- Performance media planning: develop efficient, ROI-oriented channel and budget combinations.
- Google & Meta ads expertise: start effective Search, PMax, and social media campaigns.
- Conversion-oriented creative work: design and test engaging hooks, text, and formats that boost sales.
- KPI and attribution analysis: interpret ROAS, CPA, and models to guide intelligent spending.
- Quick optimisation processes: perform A/B tests and grow successful elements in weeks, not months.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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