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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Marketing Planning and Management Course offers a simple, useful method to meet annual recurring revenue goals with trust. You will learn to create matching sales funnels, choose key performance indicators, calculate average contract value and customer acquisition cost, and make real conversion paths. Master plans for channels, scoring leads, using automation, making dashboards, and regular testing to plan, do, and improve campaigns that always produce good leads and money.

Elevify advantages

Develop skills

  • Build sales-marketing funnels that align well: set stages, service levels, and handoffs quickly.
  • Set KPIs based on annual recurring revenue: change revenue goals into leads, marketing qualified leads, sales qualified leads, and pipeline.
  • Plan simple digital channels: search engine optimization, paid ads, email, and demand generation that bring results.
  • Make useful lead scoring: check business-to-business software prospects with simple rules and signs.
  • Improve customer acquisition cost and funnels: test, track, and adjust campaigns using true data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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