Marketing Planning & Management Course
Gain skills in marketing planning and management for business-to-business software services. Match sales and marketing efforts, create digital funnels with good returns, establish key performance indicators driven by annual recurring revenue, improve search engine optimization, paid advertising, email, and lead scoring to reach revenue goals surely. This course teaches practical ways to plan, run, and better marketing campaigns that bring steady qualified leads and income.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Marketing Planning and Management Course offers a simple, useful method to meet annual recurring revenue goals with trust. You will learn to create matching sales funnels, choose key performance indicators, calculate average contract value and customer acquisition cost, and make real conversion paths. Master plans for channels, scoring leads, using automation, making dashboards, and regular testing to plan, do, and improve campaigns that always produce good leads and money.
Elevify advantages
Develop skills
- Build sales-marketing funnels that align well: set stages, service levels, and handoffs quickly.
- Set KPIs based on annual recurring revenue: change revenue goals into leads, marketing qualified leads, sales qualified leads, and pipeline.
- Plan simple digital channels: search engine optimization, paid ads, email, and demand generation that bring results.
- Make useful lead scoring: check business-to-business software prospects with simple rules and signs.
- Improve customer acquisition cost and funnels: test, track, and adjust campaigns using true data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio CarloPrompt Engineering Student
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