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Marketing Data Analytics Course

Marketing Data Analytics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Data Analytics Course teaches you how to set goals, pick KPIs, and work out key metrics like CTR, CVR, CPC, CPA, ROAS, and CLV using real e-commerce examples. You will learn to clean and join data from big platforms, create simple models in spreadsheets, use Brazil and Latin America benchmarks, and change results into clear reports, insights, and budget suggestions that improve performance you can measure.

Elevify advantages

Develop skills

  • Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS with real data.
  • Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
  • Turn analytics into clear reports, charts, and executive summaries for managers.
  • Use benchmarks and simple models to size opportunities and test budget scenarios.
  • Translate channel performance into sharp insights, tests, and budget shifts.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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