marketing automation training
Master marketing automation for B2B SaaS companies. Learn to build high-converting nurture emails, intelligent lead scoring, and behaviour-driven workflows using HubSpot and Marketo. Boost trial-to-paid conversions and produce sales-ready leads through practical, hands-on training that ensures reliable results and scalable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to create effective trial nurture programs from scratch. You will learn to capture and sync lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. It covers workflow logic, email deliverability protections, and A/B testing to improve trial-to-paid conversions and generate scalable revenue.
Elevify advantages
Develop skills
- Build clean B2B lead data models by capturing, syncing, and enriching fields quickly.
- Design effective lead scoring in HubSpot or Marketo to identify true marketing qualified leads.
- Create high-converting trial nurture emails using smart personalisation techniques.
- Orchestrate automation workflows with branching logic, caps, and suppression rules.
- Measure key trial-to-paid performance indicators and conduct A/B tests to optimise campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course