marketing automation training
Master marketing automation for B2B SaaS companies. Learn to build high-converting nurture emails, intelligent lead scoring, and behaviour-driven workflows using HubSpot and Marketo. Boost trial-to-paid conversions and produce sales-ready leads through practical, hands-on training that ensures reliable results and scalable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to create effective trial nurture programs from scratch. You will learn to capture and sync lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. It covers workflow logic, email deliverability protections, and A/B testing to improve trial-to-paid conversions and generate scalable revenue.
Elevify advantages
Develop skills
- Build clean B2B lead data models by capturing, syncing, and enriching fields quickly.
- Design effective lead scoring in HubSpot or Marketo to identify true marketing qualified leads.
- Create high-converting trial nurture emails using smart personalisation techniques.
- Orchestrate automation workflows with branching logic, caps, and suppression rules.
- Measure key trial-to-paid performance indicators and conduct A/B tests to optimise campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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