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marketing automation training

marketing automation training
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches how to create effective trial nurture programs from scratch. You will learn to capture and sync lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. It covers workflow logic, email deliverability protections, and A/B testing to improve trial-to-paid conversions and generate scalable revenue.

Elevify advantages

Develop skills

  • Build clean B2B lead data models by capturing, syncing, and enriching fields quickly.
  • Design effective lead scoring in HubSpot or Marketo to identify true marketing qualified leads.
  • Create high-converting trial nurture emails using smart personalisation techniques.
  • Orchestrate automation workflows with branching logic, caps, and suppression rules.
  • Measure key trial-to-paid performance indicators and conduct A/B tests to optimise campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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