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marketing automation training

marketing automation training
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches how to create effective trial nurture programs from scratch. You will learn to capture and sync lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. It covers workflow logic, email deliverability protections, and A/B testing to improve trial-to-paid conversions and generate scalable revenue.

Elevify advantages

Develop skills

  • Build clean B2B lead data models by capturing, syncing, and enriching fields quickly.
  • Design effective lead scoring in HubSpot or Marketo to identify true marketing qualified leads.
  • Create high-converting trial nurture emails using smart personalisation techniques.
  • Orchestrate automation workflows with branching logic, caps, and suppression rules.
  • Measure key trial-to-paid performance indicators and conduct A/B tests to optimise campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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