Log in
Choose your language

Machine Learning in Digital Marketing Course

Machine Learning in Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches you how to use machine learning to make digital marketing campaigns smarter by turning raw data into useful insights. You will learn practical ML ideas like segmentation, clustering, and targeting. It covers building and using RFM and behavioural segments, working with platform automation, designing good tests, tracking important KPIs, handling privacy and consent, and running a safe ML process from preparing data to improving results.

Elevify advantages

Develop skills

  • Learn basic machine learning for marketers: quickly understand key models, metrics, and how to prepare data.
  • Do customer segmentation in real life: create RFM and behavioural groups that bring in more customers.
  • Master machine learning on platforms: use Google and Meta's automation, pixels, and APIs in a good way.
  • Use SQL and spreadsheets for analysis: get, clean, and group customer data in a short time.
  • Test, track results, and protect data: carry out A/B tests, measure improvements, and handle privacy.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

FAQ

Who is Elevify? How does it work?

Do the courses have certificates?

Are the courses free?

What is the course workload?

What are the courses like?

How do the courses work?

What is the duration of the courses?

What is the cost or price of the courses?

What is an EAD or online course and how does it work?

PDF Course