introduction To Digital Marketing Course
This course provides foundational skills in digital marketing with a focus on eco-friendly products, covering audience analysis, strategy, messaging, paid campaigns, and analytics for effective sustainable marketing.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course teaches you how to pick eco-friendly products, set clear value propositions, and write persuasive copy that focuses on benefits to overcome worries about price and convenience. You will create detailed customer personas, establish realistic SMART goals, plan efficient paid campaigns, choose suitable channels, and use basic analytics to test, measure, and improve results for sustainable growth.
Elevify advantages
Develop skills
- Audience personas: Build sharp profiles of eco-buyers in a quick, practical manner.
- Channel strategy: Match content, tone, and timing to each digital platform.
- Product messaging: Transform eco-product features into clear, conversion-focused copy.
- Paid media basics: Plan, budget, and test efficient ad campaigns that deliver results.
- Analytics & KPIs: Track key metrics and optimize campaigns using simple processes.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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