Google Analytics Course
This course provides comprehensive training on Google Analytics, covering measurement planning, implementation, analysis, and actionable insights to optimize business performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Google Analytics Course teaches you how to create a strong measurement plan, set key performance indicators, and change business goals into clear tracking needs. Learn to implement GA4 and Universal Analytics using Google Tag Manager, event categories, and advanced e-commerce tagging. Practice analysing user behaviour and funnels, segmenting data, reporting, and quality checks so you can quickly find insights and suggest confident, data-based improvements.
Elevify advantages
Develop skills
- Analytics strategy design: build simple, high-impact GA4 and UA setups quickly.
- Tagging and tracking: set up clean GTM events, UTMs, and e-commerce tags.
- Behaviour analysis: identify funnel problems, cart issues, and device-specific drop-offs.
- KPI and segmentation mastery: define clear KPIs and profitable audience groups.
- Insight to action: change reports into A/B tests, UX fixes, and campaign successes.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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