digital strategy training
This course equips learners with essential digital strategy skills for retail marketing. It covers assessing digital maturity, developing data-informed roadmaps, refining e-commerce and omnichannel customer journeys, and leveraging analytics, CRM, and performance marketing to achieve tangible business growth and improved results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course offers a practical guide to enhancing online performance. Participants will learn to evaluate digital maturity levels, create effective roadmaps, and handle risks, vendors, and governance. Key topics include integrating omnichannel strategies, managing customer data, CRM systems, and achieving a single customer view. Additionally, it covers boosting e-commerce conversions, analytics, KPIs, and growth channels using actionable frameworks and tools that can be applied right away.
Elevify advantages
Develop skills
- Build effective retail digital roadmaps by focusing on quick wins and sustainable long-term growth strategies.
- Optimize e-commerce user experience to increase conversions through CRO techniques, A/B testing, and website speed improvements.
- Design seamless omnichannel customer journeys that integrate store, web, pricing, and fulfillment processes.
- Transform customer data into revenue opportunities using single customer view, CDP/CRM selection, and privacy-compliant practices.
- Scale performance marketing efforts with MMM, attribution models, SEO/SEM tactics, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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