Digital Marketing Manager Course
This course equips aspiring digital marketing managers with practical skills to design, execute, and optimize full-funnel campaigns for eco-friendly products, focusing on data-driven decisions, channel strategies, and performance tracking to drive revenue in the US market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a full practical approach to planning campaigns, mapping customer paths, and matching creative ideas with clear offers through the entire funnel. You will learn to set goals, select key performance indicators, create dashboards, and set up analytics for proper tracking. Gain expertise in channel strategies, A/B testing, budgeting, and optimisation to start targeted, money-making campaigns for eco-friendly home goods in the US market.
Elevify advantages
Develop skills
- Full-funnel campaign design: build top, middle, and bottom journeys that convert quickly.
- Data-driven optimisation: conduct simple A/B tests and expand successful ads clearly.
- Performance analytics: establish KPIs, interpret dashboards, and respond to ROAS, CAC, and CVR.
- Channel strategies: start SEO, paid social, search, and email that generate income.
- Customer insight mapping: develop personas and paths for buyers who care about the environment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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