Digital Marketing for Nonprofits Course
This course equips small urban education nonprofits with practical digital marketing strategies to boost online donations through donor journey mapping, persona creation, campaign planning, and optimization of email, social media, websites, and ads.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you how to increase online donations for small urban education nonprofits using simple, practical steps. You will learn to map donor journeys, create personas from limited data, and design effective email, social media, and website experiences. You will plan short campaigns, track important metrics, test improvements, and optimize donation pages and low-budget ads to boost gifts and keep more supporters.
Elevify advantages
Develop skills
- High-impact nonprofit copywriting: craft donor pages, emails, and CTAs that convert.
- Social media and ads for nonprofits: plan low-budget, high-ROI campaigns fast.
- Donation UX and SEO basics: optimize pages, track GA4 conversions, grow traffic.
- Email fundraising workflows: build short series, segment lists, and boost gifts.
- Data-driven campaign planning: set SMART goals, test creatives, and report ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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