digital marketing and communication training
This course equips you with essential digital marketing and communication skills for successful product launches and campaigns. Delve into data-driven strategies, customer journey optimization, omnichannel coordination, analytics setup, A/B testing, and performance tracking to drive traffic, boost conversions, and enhance long-term customer value through integrated online and offline channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical framework to plan, launch, and optimize digital marketing campaigns effectively. Master customer journey mapping, omnichannel strategies across email, social media, content, and paid ads. Learn to set KPIs, implement analytics tools like GA4, conduct A/B testing, and integrate offline efforts for measurable growth and scalable results.
Elevify advantages
Develop skills
- Master analytics setup: define KPIs, configure GA4, UTMs, and attribution swiftly.
- Design effective funnels: map customer paths, enhance UX, and increase conversions rapidly.
- Develop omnichannel strategies: unify email, social, paid ads, and SEO for optimal launches.
- Apply A/B testing: experiment with creatives, pages, and flows to maximize ROAS.
- Integrate offline-online tactics: convert events, PR, and retail into measurable digital traffic.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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