Digital Traffic Course
This course equips learners with practical skills to plan, launch, and optimize digital traffic campaigns across major platforms, focusing on analytics, budgeting, funnel design, testing, and forecasting for improved performance metrics like ROAS and CPA.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Traffic Course provides a straightforward, hands-on approach to planning, starting, and expanding profitable campaigns. You will learn GA4 tracking, key performance indicators, and attribution methods, then gain expertise in choosing channels, designing funnels, and mapping messages. Develop precise forecasts, distribute budgets across Google, Meta, and TikTok, and conduct organized experiments to boost ROAS, reduce CPA, and quickly build steady, high-intent traffic.
Elevify advantages
Develop skills
- Performance analytics mastery: track GA4 events, KPIs, and real conversions.
- Smart media planning: allocate budgets, bids, and channels for maximum ROAS.
- Funnel strategy design: map audiences, messages, and offers across the full journey.
- Rapid testing playbook: run valid A/B tests on ads, creatives, and landing pages.
- Forecasting and benchmarks: model CPC, CPA, and revenue to guide traffic decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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