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Conversion Rate in Marketing Course

Conversion Rate in Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches practical ways to track, analyse, and boost performance across marketing channels. You will learn about funnel measures, important calculations, and KPI tools, then use methods to diagnose issues, do A/B testing, and apply attribution models. Set up strong tracking, make clear reports, and give recommendations ready for bosses so you can better use budgets, grow income, and make quick, confident decisions based on data.

Elevify advantages

Develop skills

  • Mastery in funnel analytics: map out e-commerce steps and quickly find where conversions are leaking.
  • Skills in KPIs and spreadsheets: calculate CR, ROAS, CPA and quickly act on what matters.
  • Carrying out A/B testing: design, start, and check high-impact experiments for improving conversion rates.
  • Attribution and reporting: bring together data from channels and present clear insights for top leaders.
  • Setting up data tracking: fix UTMs, events, and check analytics to ensure reliable data for conversion rate optimisation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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