Conversion Rate in Marketing Course
This course equips marketers with essential skills to optimize conversion rates through data-driven strategies, including funnel analysis, KPI calculation, A/B testing, attribution modeling, and robust tracking setups for informed decision-making and revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches practical ways to track, analyse, and boost performance across marketing channels. You will learn about funnel measures, important calculations, and KPI tools, then use methods to diagnose issues, do A/B testing, and apply attribution models. Set up strong tracking, make clear reports, and give recommendations ready for bosses so you can better use budgets, grow income, and make quick, confident decisions based on data.
Elevify advantages
Develop skills
- Mastery in funnel analytics: map out e-commerce steps and quickly find where conversions are leaking.
- Skills in KPIs and spreadsheets: calculate CR, ROAS, CPA and quickly act on what matters.
- Carrying out A/B testing: design, start, and check high-impact experiments for improving conversion rates.
- Attribution and reporting: bring together data from channels and present clear insights for top leaders.
- Setting up data tracking: fix UTMs, events, and check analytics to ensure reliable data for conversion rate optimisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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