Performance Advertising Course
This course equips you with hands-on strategies to diagnose and optimize performance advertising campaigns on Google and Meta, focusing on key metrics like CTR, CPC, and ROAS to drive better results and scalable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Performance Advertising Course provides practical, step-by-step ways to identify low click-through rates, high cost per click, and poor conversion rates, then improve them using better targeting, bidding, and ad designs. You will learn to apply benchmarks, tracking checks, attribution setups, and 30-day improvement plans to create real performance overviews and grow successful campaigns on Google and Meta with assurance.
Elevify advantages
Develop skills
- Build real ad performance overviews with clear, noted assumptions.
- Design 30-day improvement plans: budgets, testing schedule, and campaign setup.
- Create high-converting ad designs and landing pages for Meta, Google, and online shops.
- Conduct advanced gap checks to quickly identify CTR, CPC, ROAS, and conversion problems.
- Select effective bidding, tracking, and audience approaches across Meta and Google.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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