Martech Course
This course equips learners with essential Martech skills to design effective marketing technology stacks, integrate data sources, automate customer journeys, measure campaign performance, and ensure data security for successful marketing outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Martech Course provides a practical and quick way to plan and manage successful campaigns. You will learn to set brand position, trace customer paths, create buyer profiles, and assess market size. Then gain expertise in selecting tool stacks, managing data streams, setting up automation, personalising experiences, and coordinating multiple channels, along with measuring results, attributing success, testing approaches, ensuring security, and controlling costs to grow outcomes confidently.
Elevify advantages
Develop skills
- Martech stack design: plan simple, expandable tools for campaigns that give good returns.
- Data integration: link Shopify, CRM, CDP, and ads for smooth, up-to-date data flows.
- Automated journeys: create multi-channel paths with triggers, timing, and safety measures.
- Measurement and attribution: monitor key indicators, return on ad spend, and test what really boosts results.
- Security and governance: use consent rules, access limits, and best practices for vendor risks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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