Digital Marketing & Paid Traffic Course
This course provides hands-on training in managing paid traffic for digital marketing, covering product profiling, audience targeting, channel planning, budget strategies, landing page creation, tracking setup, KPI definition, campaign structuring, creative planning, and data-driven testing, optimization, and scaling techniques ideal for small budgets to drive consistent growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Learn a practical way to handle paid traffic in this focused course. You will profile products and audiences, plan channel and budget strategies, create good landing pages, and set up proper tracking. Set clear KPIs, structure campaigns, plan creatives, and use testing, optimization, and scaling methods suited for small budgets to achieve steady, measurable growth.
Elevify advantages
Develop skills
- Master KPIs for paid ads: understand CTR, CPC, CPA, ROAS and respond quickly to insights.
- Scale budgets wisely: increase spending on successful campaigns while keeping ROAS safe on small budgets.
- Build high-converting funnels: connect audiences to offers, creatives, and landing pages.
- Set up tracking like a pro: configure GA4, GTM, Meta Pixel and check key events.
- Test based on data: conduct quick A/B tests on ads, offers, and pages for fast results.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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