Machine Learning in Digital Marketing Course
This course equips digital marketers with essential machine learning skills to enhance campaigns through data-driven insights, segmentation, and automation while ensuring privacy compliance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you how to use machine learning to make digital marketing campaigns smarter by turning raw data into useful insights. You will learn practical ML ideas like segmentation, clustering, and targeting. It covers building and using RFM and behavioural segments, working with platform automation, designing good tests, tracking important KPIs, handling privacy and consent, and running a safe ML process from preparing data to improving results.
Elevify advantages
Develop skills
- Learn basic machine learning for marketers: quickly understand key models, metrics, and how to prepare data.
- Do customer segmentation in real life: create RFM and behavioural groups that bring in more customers.
- Master machine learning on platforms: use Google and Meta's automation, pixels, and APIs in a good way.
- Use SQL and spreadsheets for analysis: get, clean, and group customer data in a short time.
- Test, track results, and protect data: carry out A/B tests, measure improvements, and handle privacy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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