Machine Learning in Marketing Course
This course equips marketers with practical machine learning skills to drive business results through data-driven strategies, model integration, and performance testing.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Machine Learning in Marketing Course teaches you how to link KPIs with actual business results, understand benchmarks, and change data into focused actions. You will learn to ready and check data, grasp important models like propensity, segmentation, and recommendations, and mix ML insights into campaigns with clear testing plans, risk controls, and measurable revenue effects in a short, practical way.
Elevify advantages
Develop skills
- ML-powered segmentation: build high-value fashion customer clusters fast.
- Propensity modeling: use churn and purchase scores to trigger smart campaigns.
- Data-ready marketing: audit CRM and channel data for ML-ready quality.
- KPI-driven testing: design A/B and uplift tests to prove ML revenue impact.
- Workflow integration: plug ML scores into email, ads, and onsite personalization.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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