Hotjar Course
This course provides hands-on training in using Hotjar for UX research and conversion rate optimization, covering setup, analysis, and integration with other tools to drive measurable improvements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Hotjar Course teaches you how to change site goals into clear research questions, set up recordings, heatmaps, funnels, and surveys, and plan good sampling and segmentation. You will learn to understand behaviour patterns, link insights with GA4 and other data, choose important UX and CRO chances, prepare A/B tests, and report real improvements in conversion, engagement, and revenue using a process that can be repeated.
Elevify advantages
Develop skills
- Master Hotjar setup: configure heatmaps, recordings, funnels in days, not weeks.
- Analyse behaviour insights: read Hotjar data to find UX problems and CRO successes quickly.
- Make data-driven UX changes: turn Hotjar findings into strong design and copy updates.
- Prepare reports for experiments: define KPIs, benchmarks, and clear A/B test measures.
- Build continuous optimisation workflow: create a simple, repeatable Hotjar review routine.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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