Adobe Analytics Course
Master Adobe Analytics for ecommerce optimization, from setup and tagging to KPI reporting, funnel analysis, and actionable insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up neat report suites, arrange eVars and events properly, and create a sharp ecommerce purchase funnel. You will learn to check tagging, match orders, follow campaigns with correct UTMs, and secure data across different domains. Then, make reports based on key performance indicators, group user behaviour, spot unusual patterns, and change funnel findings into simple plans for improvement and testing that you can use right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to clear business goals.
- Adobe Analytics funnels: build purchase flows, segments, and drop-off reports quickly.
- Experiment tracking: set up A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: configure UTM, eVars, and models for paid, organic, and email.
- Data QA and benchmarks: validate orders, debug tags, and compare to industry norms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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